![]() In fact, whatever the copywriter gives to the printer is called copy. In the production of print advertisements, copy refers to the entire matter being reproduced. Think of the cost of rerunning an entire magazine because an embarrassing misspelling on the front cover is missed in proofreading. Poor proofreading may delay the process of printing but, even more troubling, it can be costly when a serious error goes undetected and the job has to be rerun. It may be said with confidence that none of those steps is more important than proofreading. ![]() Every conscientious writer and printer wants his or her work to be attractive, easily readable and correct but much can go wrong through the many steps in the production of effective printed material. ![]()
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